Bella Vi Skincare

Bella Vi is a Tauranga-born, New Zealand-based brand renowned for its award-winning Naturalceutical Cosmetics®—high-performance skincare and mineral makeup that blend scientific innovation with clean beauty. Launched in 2007 by beauty therapist Melissa Furze, Bella Vi was born from her personal encounter with skin sensitivities and a passion for ingredient transparency.

The skincare formulas are driven by cutting-edge, bio-active phytonutrient ingredients designed to stimulate skin stem cells, fibroblasts, collagen, and elastin—supporting skin's natural self-repair across multiple layers. These powerful actives are delivered via liposome-encapsulation to ensure deep absorption and effective results.

Bella Vi's products are dermatologically tested, MadeSafe, MediCert®, Allergy Certified, Toxic-Free, and cruelty-free, affirming their safety, purity, and efficacy—even for sensitive skin types. Widely embraced in professional circles, Bella Vi is featured in beauty therapy training institutes and sold across hundreds of New Zealand salons (over 120), with a growing export footprint.